Ronica Roth is an Agile coach and consultant with Rally Software. Her 10-year software career is rooted in facilitating clear communication and close collaboration across disciplines, resulting in software that more often met customer needs. She has extensive experience discovering, evolving and managing software requirements, which provides Product Owner expertise and a deep understanding of the customer side of Agile software development. Her passion for helping people work together creatively and efficiently led her to embrace Agile practices. She has guided many organizations-from small, private firms to large government agencies, from technology companies to internal software development groups-through successful adoption of Agile principles and best practices. Ronica is a Certified ScrumMaster-Practitioner and Certified JAD Facilitator and holds a Master of Science in Journalism (MSJ) from Northwestern University.